Amy Smith brings over 25 years of experience delivering strategic brand and marketing communications guidance to a broad spectrum of high-technology and semiconductor industry clients.
As managing director of the technology practice at Kiterocket, she is responsible for strategy development, hands-on PR and marketing communications, and, most importantly, client satisfaction. Amy also serves on the Kiterocket leadership team and leads Kiterocket’s marketing activities.
Amy began her PR career at Mathews & Clark/Positio, where she rapidly progressed to regional director for New England, managing multiple clients in the high-tech and semiconductor industries. She then served as marketing communications manager for New Vision Systems and was promoted to product manager following INFICON’s acquisition of the company. Amy returned to the agency world, taking an account manager position at elev8 Public Relations, and transitioned into Impress Labs as an account director when the two agencies merged. She holds both an M.A. and a B.A. in French, from the University of Rochester and the University of Houston, respectively.