Come up with the concept and set platforms
- Who is the audience
- What social platforms will it go on
- What story do you want to tell
- Are there size limitations/dimensions (usually if it is an ad for website)
The Players
Raul Gonzalez
Shawn Shirey
Roger van Oosten
Lets make a story
The text and storyboard
- Sketch graphics and descriptions of how animation will work
- Create any copy if needed that will go on animation
Asset creation
Finalize the static graphics and layouts as defined on the storyboard
4
GRAPHICS
6
ANIMATIONS
3
AUDIO FILES
The magic happens
Animate
- Animate all assets as described on the storyboard
- Add any text/copy into animation
Export Files
Export into desired file formats and dimensions as needed