More than ever, B2B technology companies are engaging in digital marketing and social media and using technical white papers as content generators to power successful digital marketing campaigns. To support you in that process, we’ve created our own white paper on white papers that explains everything you need to know about writing an interesting white paper, as well as an effective hub-and-spoke process to turn any paper into a lead gathering machine. For example, you’ll learn:

• Where the term “white paper” came from
• What a white paper is and what it isn’t
• The similarities and differences between a scientific paper and a commercial white paper
• Seven steps to writing an effective white paper and creating an effective hub-and-spoke strategy
• Examples of white paper success stories
• How to time an effective hub and spoke strategy
• Examples of effective spokes for your digital marketing campaign
• How to create an interactive white paper
• And more…